This Week Only Get 500 Entries Into Our Neutral Labs 'SCROOGE' Giveaway When You Purchase Our Newest Edition "Analog" Synth Heads Tee. 

Quote That Inspired The Shirt

"I was never worried that synthesizers would replace musicians. First of all, you have to be a musician in order to make music with a synthesizer." 

- Robert Moog -

The Birth of Analog

In 1964, electrical engineer and music aficionado Robert Moog presented a paper titled “Voltage-Controlled Electronic Music Modules” at the Audio Engineering Society (AES) convention in New York. This landmark document built on the work of German engineer Harold Bode, but described the concept of interconnecting individual audio generating and sound processing modules with control-voltage (CV) technology rather than vacuum tubes. Moog was invited to show his prototype components at the convention, which received a very positive reaction from attendees.


In 1967 he began to produce the Moog Modular Synthesizer, which integrated multiple CV components (“modules”) together, connected by short cables called “patch cords” that could be plugged in and out as the player desired. The instrument was embraced not only by the avant-garde electronic musicians of the time, but by many pop groups such as The Beatles, the Monkees and others.

When, in 1968, composer Wendy Carlos featured the instrument on her hit album Switched-On Bach, the world accepted that Moog’s invention could be used for highly musical and expressive performances.

Prog-rock keyboardist Keith Emerson would later tour the globe for decades with his massive custom modular Moog system. Moog’s designs set a number of standards for the synth industry, such as 1 volt per octave CV control, and pulse triggering signals for connecting and synchronizing multiple components and modules.

(Yamaha.com - The Birth of Analog Synthesis and Modular Synthesizers)

When You Wear This Shirt You Represent Visionaries

The foundations of electronic music were laid by visionary composers and inventors who pushed the boundaries of what was possible with technology and sound. Leon Theremin, Daphne Oram, Raymond Scott, Robert Moog, Don Buchla, Wendy Carlos, Karlheinz Stockhausen, Pierre Schaeffer, Morton Subotnik... and SOO many others.

Just like you - crafting your art regardless the state of music as a whole. Your understanding of how electronic music fits into the world gives you a perspective that is unique, powerful and visionary. Keep creating and wear It proud!

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